IN THE NEWS

PAPER PRESS

THE WALL STREET JOURNAL EUROPE

If you yearn to escape to Tuscany but don't have time to get away, then this is the site for you. Weekend a Firenze (Web address: http://www.waf.it/mall) has thrown together a collection of shops, tourist information, ticketing and browsing that's more than a sopping experience. Visit the mall for a selection of high-value goods such as olive oil, wines, ties and jewelry. They all have their own shops but pick up a shopping basket and you can browse from shop to shop, paying only when you leave.

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ON THE WEB

THE NEW YORK TIMES

Stendhal's Florence, With E-Mail and Pucci
May 20, 2001 Travel
By DAISANN McLANE

Before leaving for Italy, forewarned by friends and guidebooks, I'd made a reservation at the Uffizi. You can do this most cheaply by telephone - it's a $1.50 fee on top of the normal $7 - but I decided to do it through an agency I found online, www.weekendafirenze.com, which charges a $5 commission, opting for the convenience of e-mail over busy signals and a pricey overseas phone call. Much to my delight, the Internet agency sent my confirmation promptly, with a chit for a free cappuccino in a cafe near the Uffizi.

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BUSINESS PUBBLICATIONS

CROSS WORLD NETWORK

Articles CRM Globalization
March 2001
Globalization Challenges CRM Data Effectiveness
By: Richard Cross
Practicing Customer Relationship Management (CRM) on a global scale demands the ability to apply theory with systems that reflects local cultures, local attitudes, and the real needs of individual customers in each market.

Visiting a globally-oriented Web site will erase any personal doubt one might have about such a worldview. For example, visit www.waf.it, and one can have Tuscan glassware delivered direct from the manufacturer in Italy within 36 hours.

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