Contacts

The Principles

Alessandro Naldi, (a.naldi@waf.it), General Manager
Founder and primary developer of Weekend in Florence s.r.l., Naldi is a studied entrepreneur whose previous career in accounting and finance prepared him to set up the infrastructure for a successful Web business. Naldi is a native of Florence and holds a doctorate in economics from Florence Economy University.
He is a frequent speaker at marketing and Internet business worldwide events, including Internet World and U.S. Direct Marketing Association conferences, as well in Europe. He also gives frequently lessons at courses of net economy technology from Milan Politecnico, and international marketing training from Università Bocconi in Milan

Count Giovanni Carlo Rimbotti, Founding Partner
A Florentine businessman whose family traces its title back to Charlemagne in the year 1100.

Benedetta Bini Naldi, (help@waf.it), Customer Service Mgr.
Co-founder of Weekend in Florence with her husband, Ms. Naldi's important family roots in Florence go back many centuries.

Subsidiary Management

General Mgr. WAF/USA Richard Cross, rcross@crossworldnetwork.com.
A veteran marketing consultant and expert in loyalty-building techniques, Mr. Cross will head up the new US affiliate operation, to be launched in 2002.
His is founder of consultancy Cross World Network, Inc, and Page Managers, a content management service company, and a widely published business columnist and author.

Press Contacts

For BTB case studies, contact Albert-Fried Cassorla,
albert@fried-cas.com,
215-635-5189.
For U.S. and Canadian journalists, writers, and editors, contact Janet Smith,
jsmith@crossworldnetwork.com,
914-591-6700, ext 221,
32 Park Avenue,
Tarrytown, NY 10591.

All other journalists, writers, and editors, please contact Alessandro Naldi directly,
a.naldi@waf.it,
+39-0574-38074,
WEEKEND A FIRENZE, s.r.l.,
Via Pistoiese 132,
59100 Prato (Italy).
www.weekendafirenze.com